Marketing is an essential part of any business – especially for a startup business. After all, people can’t support a startup if they’ve never heard of it. There are several strategies for marketing, some more expensive than others.

Ideally, smaller businesses and startups should deploy marketing strategies that are both cheap and easy. This reduces business overhead costs at a critical time and makes it more manageable for a smaller team to tackle. Here are some strategies worth considering.

Utilize Social Media

Social media is one of the cheapest and easiest ways to reach potential customers and supporters. Every day countless people log onto their preferred sites, interacting with companies, users and scrolling through dozens of ads.

A company can find a lot of success on social media, even without spending a penny on advertising. Ideally, choose a platform best suited for the startup to use this strategy to the best effect. Then, create a profile and begin interacting with the company’s target audience. 

Google My Business

Creating a Google My Business account is totally free – and it ensures that people can find the business should they choose to google it. This is critical for local businesses, where word of mouth might provide somebody with a name but no contact information. When following this route, be sure to optimize your business profile for the best results.

Content Marketing

As the name suggests, content marketing is a strategy that creates content for marketing. For example, it is very common to see smaller businesses run a blog to help promote their company. Other content alternatives include podcasts, infographics, and videos.


Sponsoring an event is a fast and easy way to get a startup name out there. Depending on the event, prices for sponsoring can be very reasonable. Best of all, this sort of marketing requires limited resources or effort on the startup side.

Email Marketing

Email marketing is a classic way for companies to engage with and grow their audience. It helps interested parties stay up to date, which is beneficial for startups. Email marketing is so common because it is highly effective. It also tends to be lower in cost, and setting up an automated system is easily done thanks to online tools available.