A personal brand is like choosing a wardrobe. Before you start shopping for one, it’s essential that you first have a good understanding of yourself and the people who are trying to influence you. Understanding yourself will allow you to make informed decisions and find comfortable clothes.
Creating a personal brand is similar to a tailored suit can make you feel great and put you in a position to land a job or close the sale. When creating a personal brand that’s more like a tailored suit, it’s essential to get to the heart of who you are. To define your brand, ask yourself these five questions:
What Are Your Goals?
One of the first steps people usually take when establishing their online image is setting goals. However, these goals don’t include the necessary work to create a personal brand. Getting more business online requires that you start generating various forms of activity. Some of these include social media marketing and PR initiatives.
Before you start implementing any digital activity, it’s crucial that you first set goals. Otherwise, you might waste a lot of opportunities by not knowing where you want to be in the future. Having a clear goal will allow you to focus on the positive aspects of your online presence.
Do You Have Unique Values?
Marketing a business is only done once you have determined the value of your product or service in the marketplace. Your brand will also be similar to a business in that it will focus on your unique value. Before you start working on a blog or a social media activity, you’ll want to identify the value you’re trying to achieve.
The goal of establishing a personal brand is to identify the value you offer to the people looking for it. This will help you identify the areas of your business in which you can excel.
You should first determine why you are passionate about your work. This will allow you to identify the areas in which you can excel and how you can help others.
Is There a Personal Story For You to Tell?
Your own story will be the foundation of your brand narrative. It will help you connect with your audience and tell your story in a way that they will remember. Before you start writing a personal brand, it’s crucial that you first ask yourself questions about yourself. Try talking to someone else about this to get away from the story you’re currently holding. Imagine being asked a question about your own story if you’re planning on doing it on your own.
What Is Your Character Personality?
Your personality is a vital component of who you are as a person. Remember that others will likely describe you differently as you start to think about your own traits. Since your audience will be the ones who will be engaging with your online image, your perception of yourself should be based on theirs.
Avoid using an ineffective or inauthentic brand. Instead, ask your colleagues, friends, and family to describe you using adjectives they would use. List down the adjectives that they would use and connect with the most.
What Will Your Brand State?
After gathering all of these details, it’s time to create a brand statement. This will help you maintain consistency throughout your digital strategy. Use the information you’ve collected to create an incredibly boring or exciting brand statement. Your brand statement should be compelling enough to help guide your efforts online. Livening it up can also make it more effective.